Research & Studies

Psychology Today: Flow States and Creativity

“In a more general (and still preliminary) study run by my organization, the Flow Genome Project, subjects from a far-ranging fields—everyone from entrepreneurs to scientists to writers—reported being seven times (i.e. 700 percent) more creative in flow.”

McKinsey & Company

“When we ask executives during the peak-performance exercise how much more productive they were at their peak than they were on average, for example, we get a range of answers, but the most common at senior levels is an increase of five times. Most report that they and their employees are in the zone at work less than 10 percent of the time.”

Flow Experience, Culture, and Well-being: How Do Autotelic Japanese College Students Feel, Behave, and Think in Their Daily Lives?

In a study conducted on Japanese students, those who reported experiencing flow more often in their daily lives engaged in more daily activities, and were more likely to have higher levels of self-esteem, Jujitsu-kan (a sense of fulfillment), life satisfaction, better coping strategies and lower anxiety.

Indeed, Chirico, Serino, Cipresso, Gaggioli & Riva (2015) noted a significant relationship between music and flow experience. Consider a musical performance, the orchestra knows exactly what they are doing in the moment – they seem to flow together, the players are completely absorbed in the music with their intense concentration allowing them to enter into a state of flow.